Sustaining life: The revitalized Amway Home line

I first got introduced to Amway products in the early nineties when my sister showed me some of the products she used at home. One of the first products that struck me the most was the LOC Multi-Purpose Cleaner because it contained the biodegradable Coconut oil ingredient. Since then I have always held the highest respect for Amway Home line products. I got to use Amway Home when it finally arrived in the Philippines. In fact, I was a distributor for a few years until I just forgot to renew it.

Through the years, Amway made some improvements. In its commitment to sustain life, Amway has chosen to make available to Filipinos the best in getting both clothes and the home clean through the revitalized Amway Home line. Dr. Phil Sliva, Senior Research Scientist and Chemist/Home Care Product Development for Amway, came all the way to the Philippines to discuss the BioQuestTM Formula that his team has developed in such diverse products like LOC Multi-Purpose Cleaner (formerly Frisk), DISH DROPS Dishwashing Liquid, and SA8 laundry products (namely SA8 Premium Concentrated Laundry Powder Detergent and SA8 Concentrated All Fabric Bleach).

Dr. Sliva explained that Amway Home’s focus has always been on developing concentrated formulas. To demonstrate how effective concentrates are, he shared, “Imagine if you had a can of tomato sauce on one hand, and a same-sized can of tomato paste on the other. Which would you choose to cook spaghetti with? If you chose ‘tomato paste,’ then well and good, because tomato paste is a concentrated product which yields double when you add water to it – it’s like buying two cans of tomato sauce for the price of one!” He also explained that concentrated formulations have become an Amway hallmark widely imitated today – not bad considering it was a simple idea that supported Amway’s goal of matching customer-friendly products with the exceptional customer-friendly service provided to distributors.

In terms of costing, I was told the costing of Amway products comes close to that of the competition.

Dr Sliva’s specialty is actually in developing greener formulas that work so well without harming the environment. He was very quick and only too happy to explain that even before his stint with Amway, the company has already had a legacy of sustainability: “When the LOC Multi-Purpose Cleaner was produced for the very first time under its former name, Frisk, it was made to be biodegradable – and this was in 1959, before the word ‘biodegradable’ was even used!” The creation of the BioQuestTM formula 50 years later by his team shows how Amway Home uses natural factories, not chemical factories, to improve the LOC Multi-Purpose Cleaner and other Amway Home products by employing more ingredients derived from nature: the surfactants and cleaning agents are now predominantly coconut-based and include plant extracts like naturally-produced organic acids and natural essential oils. Using the BioQuestTM tag also entails that the high-cleaning concentrates themselves, in their entirety, have been dermatologist-tested (through repeat human insult patch testing on hundreds of people of various ethnicities to check for skin irritation) and have been examined for full formula biodegradability.

I still have to test the revitalized Amway Home products. Here are the four products they offer.

LOC Multi-Purpose Cleaner (formerly Frisk) is a mild, no-rinse liquid cleanser strong enough for grease and dirt, versatile enough to clean all kinds of surfaces (even floors!), and mild enough for the hands. Best of all, it leaves no dull residue and is rapidly biodegradable.

DISH DROPS Dishwashing Liquid is the exclusive triple action cleaner that captures grease, attacks dried-on food and fights food stain. It contains aloe vera, which is dermatologically proven to be gentle on skin, and is phosphate-free, which is proven to be gentle on the earth.

SA8 Premium Concentrated Laundry Powder Detergent has superior dissolving action even in cold water due to its Exploding Crystals Technology. It also contains a unique blend of biological enzymes, biodegradable surfactants and natural water softener to effectively remove stains and dirt.

Finally, SA8 Concentrated All Fabric Bleach contains oxygen, making it safe for all color fast washable garments as opposed to chlorine bleach.

To learn more about Amway Home, please call Amway Philippines at (02) 8148181 and email us at [email protected] Also, visit

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