Pantene’s “Dare to Be the Most Beautiful” Contest

Beauty comes in all shapes, colors, and sizes. Although media and print advertisements show people what society’s standards of beauty are, you don’t have to be skinny as a model or pale as a vampire to consider yourself beautiful.

On April 2007, Pantene launched a contest to find out which celebrities Filipinos consider to be the most beautiful women. Four female celebrities – Gretchen Barretto, Claudine Barretto, Ruffa Guttierez, and Judy Ann Santos – were chosen as Pantene’s shining women and in a press conference, they launched their newest beauty discovery – Pantene Hairfall Control Shampoo.

Following the success if this contest, Pantene just launched another one this June that aims to promote Filipina beauty. Called “Dare to Be the Most Beautiful”, the contest mechanics is simple: send in a picture of you and three other friends imitating or creating a variation of the Pantene pose of the four celebrities. First prize winner gets a Boracay Trip for four; second prize winners get a wakeboarding package in Calatagan, Batangas for four, and third prize winners get a Spa Package for four.

What are you waiting for? Get camwhoring and send in your pictures at the Pantene’s Most Beautiful website now!

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