If you’ve been to Hong Kong or Singapore, you would have definitely heard of the Japanese lifestyle store Muji. MUJI is short for Mujirushi Ryohinâ€”which translates to â€œno brand, quality products” and that’s exactly what their merchandise is all about! As a brand born at the height of Japanâ€™s consumerist phase in the 1980â€™s, Muji was a breath fresh of air with their revolutionary idea of eliminating logos and focusing instead on functionality and product design. In addition to their penchant for simplicity and the zen aesthetic, Muji also expresses their concern for the environment through minimizing packaging and encouraging customers to stick to the essentials.
On October 16, Muji finally opens its Philippine flagship store at Bonifacio High Street. Here is a sneak preview of what you can expect from this amazing store, which were taken during the Mujia Manila media launch.
At Muji, you can find a wide variety of practical, useful, and well-designed every day items, from clothes to kitchenware to furniture.
The first thing you’ll see is the women’s apparel section. Most of the clothes are made from cotton (some 100% organic), and come in plain colors and basic designs. Prices for a shirt starts at P995, while a dress costs P1,950. There are also sneakers and ballet flats for over P2,000.
Muji is the place to go if you need bookshelves or a storage solution of sorts.
They’ve got organizers for everything – shoes, clothes, documents, and accessories.
Muji also carries cotton linens in basic, solid colors. Don’t you just love the clean lines of this display? Pillowcases are sold in singles so that customers can avoid waste by sticking only to what they need.
There’s also a small section for beauty and skin care.
Come check out Muji for yourself when it opens tomorrow! Muji can be found at Bonifacio High Street, above The Gap.
Click on the thumbnails below on some of the items they are selling at Muji Manila :
Known for its minimalist design aesthetic, MUJI products can seamlessly fit into any home or office. While seemingly simple, the design is well thought out to accommodate modern needs. Its products undergo a rigorous design process where the functionality of the items is studied and then improved. The melding of functionality and intelligent design results in products that everyone loves.
MUJI products are known for inciting fascination from customers because they incorporate small details that change how one views a certain product. For example, they put a window on the highlighter pens so we may precisely see where the sentence ends. Another example is the free cut sponge, which we can cut to certain shapes and sizes to suit our needs at a certain time.
Apart from improving product design, MUJI also gives importance to the raw materials used. They incessantly search for high-quality, sustainable and innovative sources of raw materials and turn them into unique products. An example is the pulp board shelfâ€”a lightweight shelf made out of the cardboard found in the middle of tissue rolls. Through this product, they are able to reduce waste as well as create a practical and useful shelf that maximizes space.
MUJIâ€™s distinct design direction is rooted in their creative team. It is composed of design legends such as Kenya Hara and Naoto Fukusawa whose commitment to product innovation and minimalism continue to drive the brand direction. The two other members are Kazuko Kokie and Takashi Sugimoto, who help customers understand each MUJI product and the brand essence through interior design and advertisements. These four individuals helped MUJI transition from a supermarket line of unlabeled products to a lifestyle and design giant it is considered today.
In the Philippines, Muji is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Bonifacio High Street, Taguig City.