Why is there a need to launch another anti-dandruff shampoo?
Would you believe that 44% of Filipinos suffer from dandruff? That’s why there is a new player in the anti-dandruff shampoo market niche. This time, there are more varieties to choose from. There is a unisex range with four shampoo and two conditioner variants as well as a men’s range with three shampoo options designed to address specific hair and scalp needs.
Usually my deepest fear is that anti-dandruff shampoos can cause more harm than good. No fear. Clear’s revolutionary use of Zinc Vitanols moisturizers the hair and scalp to effectively remove dandruff without drying out the hair. This is good news because dandruff is a recurring problem and an anti-dandruff shampoo needs to to be used daily to prevent dandruff from coming back.
Amor Maclang led the PR marketing campaign of this new product at the Renaissance Hotel in Makati City today. As usual, Geiser Maclang Marketing Communications, Inc. (GeiserMaclang) mesmerizes the traditional and new media with their fantastic presentation of Clear.
Wearing black is often avoided by anti-dandruff sufferers. So the launch presented a fashion show of black clothes from different designers like Folded and Hung, Viktor, Kate Torralba and Puey Quinones. The surprise from GeiserMaclang starts at the dining hall where white themed table cloths dominated the room. When we were told to enter the bubble tent where we watched the fashion show, we were expected to see the transformation. Oh yes, when we got back the tablecloths were in black.
Before the launch
After the launch
I enjoyed the unique and surprising product launch of Clear . As a new new media publisher, it is not often I attend press events but I am sure this is one of the most memorable events even for traditional media. Take a tour of the Clear Anti-dandruff shampoo product launch by viewing photos of the event.
Clear is an anti-dandruff shampoo (manufactured by Unilever) that has a patented Zinc Vitanol complex that stops and prevents dandruff from recurring. It is the only anti-dandruff shampoo endorsed by the International Academy of Cosmetic Dermatology (IACD)
1. Complete Soft Care- Nourishes scalp and gives silky soft hair
2. Hairfall Defense- Strengthens to reduce breakage
3. Ice Cool- Refreshes With Cooling Sensation
4. Clean and Itch-Control- Cleans Deeply and removes Itch
Clear for Men
1. Hairfall Decrease- Strengthens hair to reduce breakage
2. Activsport- Gives a long lasting refreshing feeling
3. Styl-Express- 3 in 1 express clear, care and manageability