White Hat Celebrity for Charity Event

White Hat, the only frozen yogurt chain in the Philippines, is holding a series of celebrity charity events as part of their company’s social responsibility program and their mission to serve the best quality products in a clean environment. The first White Hat Celebrity for Charity event was held last August 24, 2008 at their pilot store in Mall of Asia. The proceeds of the day went to the chosen beneficiary of celebrity Miguel Escueta, I AM S.T.R.O.N.G organization.


Miguel Escolta with a customer

For that event, White Hat installed an air curtain so their doors could stay open all day, as well as a belt-rack line to keep the customers in the queue. By the end of the day, White Hat Mall of Asia was able to break all previous sales records and generated a substantial amount for Miguel’s charity.

White Hat will be holding the Celebrity for Charity Event once a month at a chosen branch with a different volunteer celebrity and his or her chosen beneficiary charity.

Besides knowing that your money is going to a good cause, another reason why you should stop by White Hat during the celebrity for charity event is because they are the only company in the Philippines that makes their yogurt fresh everyday. While their competitors mix cheap yogurt powder with water, White Hat yogurt is the real thing – which means it contains live active bacteria that benefits your health. You can top off their yogurt with fresh fruits and other premium toppings from their topping buffet, which changes everyday. Finally, they are the only yogurt store in the Philippines that serves Italian yogurt, the best quality yogurt in the world.

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