Byaheng Pinoy with Apl.de.apRecommend this article?
Today at Sofitel, the Byaheng Pinoy Campaign with Apl was finally launched. This new campaign is the fruit of a long-time collaboration with Black Eyed Peas member Apl.de.Ap and Tourism Secretary Ace Durano. As a globally successful artist and Pinoy at heart, Apl is the perfect icon to represent the Philippines and promote Philippine tourism to the rest of the world. According to Apl, he’s proud to showcase all the beautiful spots in the Philippines. “I wanted to help out tourism, to inspire others to visit the Philippines; to create jobs for people and help out the country and the community,” he said in an interview.
The campaign started out with the launch of Apl’s new single, Take U to the Philippines. The music video is geared toward the young MTV generations as well as the global traveler and culture connoisseur of all markets. This includes the young at heart like myself. I found myself swaying and rocking to this video even during the soft launch in Singapore where the The Black Eyed Peas performed at the F1 Rocks Concert. Apl himself wrote the lyrics to the song, with some minor suggestions from Ace Durano to highlight local destinations that tourists must check out.
Another highlight of the Byaheng Pinoy campaign is MTV Emerge, Apl’s search for fresh Filipino talent. In collaboration with DOT, MTV, and Apl’s own music label Jeepney Music, MTV Emerge is the new platform for unsigned Pinoy music talent to showcase their work and win a one-year contract with Jeeney Music. MTV Emerge is looking for artists from all genres, be it hip hop, R&B, rock, indie, and DJs. To participate, log on to www.mtvemerge.com and upload all your original music content. The online community will vote for the finalists of the search, and Apl himself will evaluate all submissions. The most talented artists will be announced on November.
Apl.de.ap also kept his promise to help the victims of Ondoy and Pepeng disaster. Tonight, he kicks off the benefit concert at the SM EDSA Sky Dome. I remember how anxious I was in Singapore while my family were stuck in the second floor of our house due to the flood waters rising in the first floor. During my interview, I asked if he had words to the Ondoy Victims. His reply astounded me. I wanted to get Apl.de.Ap to give a message of comfort to Odong victims. Instead he said â€ I would like to bring awareness to donate and help out.â€ He will come back on November 27 to continue in their support for the typhoon victims.
View the rest of my coverage of the event here.