Reema Chanco at White Hat Celebrity for Charity

The second White Hat Celebrity for Charity Event is happening on September 27, 2008 (Saturday), 1 pm at the 2/F Entertainment Mall, SM Mall of Asia. Customers who visit the store on that date will get a special triple treat! First, their purchase allows them to enjoy a cup of delicious, high-quality, freshly-made Italian yogurt. Next, they will be served by no other than Nike athlete, celebrity host, and animal advocate Reema Chanco. Finally, their purchase will help support Reema’s chosen charity, the Philippine Animal Welfare Society (PAWS).

The Philippine Animal Welfare Society was founded in 1954 and have taken big steps in pursuing their mission to prevent the mistreatment of animals and to promote a society governed by humane principles. The PAWS Animal Rehabilitation Center (PARC) currently holds 100 dogs and cats rescued from cruel and neglectful owners. The entire organization and facility is dependent on donations and events such as these to keep it running.

So if you love animals and eating healthy, delicious food, drop by The White Hat at Mall of Asia after 1 pm on September 27 and make a difference in the lives of the animals in the PAWS shelter.

Dell Inspiron Mini 9

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White Hat Celebrity for Charity Event

White Hat, the only frozen yogurt chain in the Philippines, is holding a series of celebrity charity events as part of their company’s social responsibility program and their mission to serve the best quality products in a clean environment. The first White Hat Celebrity for Charity event was held last August 24, 2008 at their pilot store in Mall of Asia. The proceeds of the day went to the chosen beneficiary of celebrity Miguel Escueta, I AM S.T.R.O.N.G organization.

Miguel Escolta with a customer

For that event, White Hat installed an air curtain so their doors could stay open all day, as well as a belt-rack line to keep the customers in the queue. By the end of the day, White Hat Mall of Asia was able to break all previous sales records and generated a substantial amount for Miguel’s charity.

White Hat will be holding the Celebrity for Charity Event once a month at a chosen branch with a different volunteer celebrity and his or her chosen beneficiary charity.

Besides knowing that your money is going to a good cause, another reason why you should stop by White Hat during the celebrity for charity event is because they are the only company in the Philippines that makes their yogurt fresh everyday. While their competitors mix cheap yogurt powder with water, White Hat yogurt is the real thing - which means it contains live active bacteria that benefits your health. You can top off their yogurt with fresh fruits and other premium toppings from their topping buffet, which changes everyday. Finally, they are the only yogurt store in the Philippines that serves Italian yogurt, the best quality yogurt in the world.