Today at Sofitel, the Byaheng Pinoy Campaign with Apl was finally launched. This new campaign is the fruit of a long-time collaboration with Black Eyed Peas member Apl.de.Ap and Tourism Secretary Ace Durano. As a globally successful artist and Pinoy at heart, Apl is the perfect icon to represent the Philippines and promote Philippine tourism to the rest of the world. According to Apl, he’s proud to showcase all the beautiful spots in the Philippines. “I wanted to help out tourism, to inspire others to visit the Philippines; to create jobs for people and help out the country and the community,” he said in an interview.
The campaign started out with the launch of Apl’s new single, Take U to the Philippines. The music video is geared toward the young MTV generations as well as the global traveler and culture connoisseur of all markets. This includes the young at heart like myself. I found myself swaying and rocking to this video even during the soft launch in Singapore where the The Black Eyed Peas performed at the F1 Rocks Concert. Apl himself wrote the lyrics to the song, with some minor suggestions from Ace Durano to highlight local destinations that tourists must check out.
