Bratpack’s Back-to-School Child

You know how they say that the way your child starts the first week of school says a lot about how the rest of the year will go? With the right kind of backpack, you can give your kid a great start.

Monday’s child is fair of face

The ACE Progrès line of bags is designed with the belief that women today are more than just about looks. Their trademark durable bags have been redesigned with active, professional, and style-conscious women in mind. From the soft bags to trolley bags, the Progres line contains a balance of safety, elegance, and reliability for all women who are beautiful inside and out.

Tuesday’s child is full of grace

Hedgren bags possess a certain degree of grace and dignity that can only be achieved through years and years of experience. Their sober, refined detailing makes them fashionable but not to an excess. Hedgren designs evoke a balanced, multi-dimensional quality that stands the test of time (they’ll still be fashionable five years down the line!).

Wednesday’s child will fear no foe

Anyone who wants to succeed in life needs to be willing to make bold and brave decisions. In the 1990’s, a San Francisco bicycle messenger named Rob Honeycutt spend his last $200 on a used Singer sewing machine, fabrics, and buckles. That was the humble beginnings of one of today’s most successful messenger bag lines - Timbuk2.

Thursday’s child has far to go

“As I see it, here’s the bottom line. You and I have two choices when it comes to doing things: innovation or imitation. Yes, to imitate what the competition is doing carries fewer risks. But I believe the innovator is the one who will reap the rewards if he takes the more difficult path,” says Co-founder and Vice President of Global PublicRelations for JanSport Skip Yowell whose unending perseverance has taken JanSport from a small business operating in a two-story transmission shop in Seattle to a 212, 000 square foot international company that sells several millions of backpack a year making it a certified international business and cultural phenomenon.

Friday’s child is loving and giving

Vaho is a Spanish brand that embodies the values of giving and loving. How? Through Trashion. They reused their advertising banners to come up with new, environment-friendly bag designs.

Saturday’s child works hard for a living

Swiss brand Victorinox began as the exclusive knife manufacturing company for the Swiss Army and eventually branched out to making travel gear that’s tough as nails.

And the child that is born on the Sabbath day
Is bonny and blithe and happy in every way

The Sherpani creed of Breathe. Give. Stretch. Go. could very well be the answer to living a happy life:

Breathe in and enjoy every moment.
Take every opportunity to share your blessings and give something back.
Stretch yourself mentally and physically to achieve balance and well-being.
And above all else never stop moving.

Bratpack is a member of the Primer Group that carries global brands that makes for a practical and personal billboard of expression for urban dwellers, promoted through collaborations with the indie art and music scenes’ finest. Inspire. Interpret. Express. For inquiries email bratpack@primergrp.com
or visit their website at http://www.bratpack.ph and http://packsforbrats@multiply.com. Bratpack has branches at Robinsons Place Manila, Robinsons Galleria, SM Cagayan de Oro, SM Davao, SM The Block, SM Pampanga, SM Southmall and Ayala Cebu .