Aloha Boardsports
You might be surprised to know that surfing is a booming counterculture in the Philippines, and there is one store that caters to all board-riding enthusiasts, amateurs and newbies alike. The country’s premier boardsports advocate Freddy Gonzales set up Aloha Boardsports Inc. to give a unique retail experience that remains faithful to the core ideals of surfing and other facets of the boardsports industry.
It definitely helps that Aloha Boardsports was created by an enthusiastic local who is immersed in this lifestyle of sun, sea, and surf. Besides carrying a comprehensive collection of leading surf brands, Aloha Boardsports also offers skate brands and top brands in accessories and equipment. Having an insider’s perspective of the emerging surfer counterculture helps the store maintain their offhand style and edge.
But more than just a store, Aloha Boardsports is an entity that strives to be involved in the surfing community. They actively participate in environmental programs such as Green Zinc, an organization that aims to clear coastal destinations. Another project of Gonzales is a surf tourism program called Onboard Philippines that hopes to bring tourists from all over to our country’s undiscovered waves.
During the Opening of Aloha Board Sports
Freddie Gonzales, President of Aloho Boardsports Inc.
Evangeline Lourdes “Luli” Arroyo, daughter of President Gloria Macapagal Arroyo,
Jericho Rosales
Visit the Aloha Boardsports store at Level R3 Power Plant Mall, Rockwell.
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