Express Regalo, Pinoy Online Shopping Mall

Online Purchasing Trend of Overseas Filipino Workers
Sooner or later, overseas Filipino will be using fewer balikbayan boxes to send gifts to their loved ones back home.

Online shopping has evolved from being a laid back leisure of few to a multibillion global industry. Just last year, the online retail business generated $211 billion dollars in revenue with millions of consumers worldwide. And according to market analysts, one of the primary purposes of people who shop on the Internet is for gift giving.

Rooted in a strong culture of sharing and value of generosity, it comes as no surprise that numerous overseas Filipino have turned to the Internet to send gifts to their family and friends back in the Philippines. Although the exact amount of overseas Filipinos’ spending is unavailable, online shopping is currently a popular gift-giving engine for Filipinos around the world as evident in the rise of several Internet retail sites catering to their needs.

Leading the pack is www.expressregalo.com (Express Regalo), owned and operated by LBC subsidiary, eLBC Direct Inc. Boasting of a variety of gift ideas to choose from, Express Regalo is an ideal way of conveying long-distance love among Filipinos.

“Sending gifts is a means for Filipinos abroad to bridge the distance that separates them from their loved ones. Moreover, Filipinos value traditions and occasions and are very expressive of their thoughts and feelings. These are the reasons why Filipinos can’t drop the practice of gift-giving wherever they are,” explains Rene Fuentes, President and Executive Director of eLBC Direct Inc.

Among overseas Filipinos, flowers are the hottest gift item accounting to 46% of Express Regalo’s sales this year. According to Fuentes, this is because Filipinos are still “traditionally romantic” even in this modern age. Humans are also naturally attracted to flowers because it induces the feeling of happiness. Sourcing from the most exquisite flowers available locally and from other countries, the floral offering of Express Regalo has remained a formidable favorite among these Filipinos abroad.

For the more hard-to-find novelty items for a second opinion on what to give, overseas Filipinos can avail of Express Regalo’s personal shopper services, which also ranks number two in terms of the site’s revenue. From the usual stuffed toys and electronic gadgets to rarer gift ideas like pedicabs and birthstones, Express Regalo’s personal shoppers will go the distance to find one’s heart’s desire.

And for a food-loving country, gastronomic treats ranks third among the preferred gifts of Filipinos overseas. “Good food can always make us happy. Food symbolizes celebration and festivities,” says Fuentes. Express Regalo offers various food packages for overseas Filipinos to choose from. They can even order the Pinoy favorite lechon hundreds of miles away from the country.

“We are glad that we were able to use technology to provide a more expedient, but no less sincere way for overseas Filipinos to express their love for their loved ones. Expect that more products and services will be offered as more Filipinos abroad use the Internet to purchase and send gifts to the people they treasure here in the country,” notes Fuentes.
Express Regalo is a fast, convenient, reliable and hassle-free way for Filipinos abroad to shop and send gifts to their loved ones in the Philippines. For more information please call 852-3362, e-mail customerservice@expressregalo.com or visit www.expressregalo.com.