Nike Team Pilipinas
Nike’s latest marketing campaign supports Team Pilipinas. Headlined “Gloria Team Pilipinas”, the campaign pays homage to the winning spirit of Team Pilipinas, in an effort to rally Filipinos behind the nation’s basketball heroes. The Nike Team Pilipinas creative was unveiled on May 22, 2007 at the Nike Park Flagship store in Bonifacio High Street, The Fort and displayed as a billboard along EDSA-Guadalupe in Makati, North Luzon Expressway , Cebu City and Davao City.
Nike Philippines country marketing manager, Melissa Crucillo says that “through this campaign, we take full support behind Team Pilipias to another level, as we call on our countrymen to “believe” that the Filipino cagers have what it takes to conquer the international hard court”
Led by Coach Chot Reyes, Team Pilipinas is composed of seasoned professional players Jimmy Alapag, Mark Caguioa, Tony dela Cruz, JayJay Helterbrand, Don Don Hontiveros, Ranidel de Ocampo, Mic Pennisi, Danny Seigle, Kerby Raymundo, Ren-Ren Ritualo, Asi Taulava, and Enrico Villanueva.
View Photos of Team Pilipinas and Believer Nike Event
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